Highmark Homes logo

Welcome to the Family

How we rebranded a company in the image of its founder.
As a key part of the Coolaid process, we sat down with our client, Gino Lucchese, founder of Highmark Homes, for a lengthy discussion about what’s important to him, what does he stand for. We learned that he would visit his sites, talk to trades, lend a helping hand to homeowners, even after 40 years in the business. We used that crucial insight to rebrand Highmark Homes around Gino’s personality, and built a new and heart-warming brand, focused on family values.

Increased web traffic, particularly in Homebuyer section, not to mention visitors stayed much longer to explore the rich history of Highmark Homes.

Bold and Distinct Brand Identity

Family Values

Corporate Website inspired by Family Values

Comprehensive Online Homebuyer Tool