How we sold out a community with a first-ever web app.
How do you entice people to drive two hours to check out a small rural community? By showing that their time is worth a lot. No seriously – a lot, meaning people could reserve their home and lot on their smartphone, so when they get there, they know it’s available for them. For the first time in the GTA, we created a home reservation web app for Pine River, a community in Angus.
80% of people who reserved their homes, bought them.