Fram Building Group Logo

Shifting Focus for Success

The right strategy is the soul of marketing.
Our client, FRAM partnered with Toronto Community Housing to revitalize the area around Fairview Mall at Sheppard Avenue East and Hwy 404. Their initial marketing was targeted to the public and didn’t yield results. We made a strategic decision to focus our efforts on the broker/investor community by creating a broker-focused campaign and a brochure with vital investor focused stats like population growth and rental potential.

We held three broker events and sold out the project.

Lifestyle and Investor Brochure

Retail Space

Soul retail space rendering
Soul retail space rendering

Immersive Animation

Targeted Signage

Soul retail store entrance sign
Soul TTC subway ad campaigns